Make

Make is a visual automation platform that connects more than 2,000 apps and adds AI steps so teams can build working workflows without writing code. It is best for operations, marketing and support teams who want AI to move data, summarise content and trigger actions automatically.

Key features

• Drag-and-drop scenario builder with branching, filters and error handling.
• Native AI modules for OpenAI, Anthropic and other models inside any scenario.
• Over 2,000 app integrations plus a universal HTTP and webhook connector.
• Built-in data stores, scheduling and instant triggers for real-time automation.
• Detailed run history so every automation can be audited and debugged.

Who it is for

• Operations teams replacing manual copy-paste work between business systems.
• Marketers automating lead routing, enrichment and campaign reporting.
• Support teams that want tickets triaged and summarised by AI on arrival.
• Founders and solo operators who need internal tools without engineers.

Pricing

Make is freemium. A free plan includes a monthly operations allowance and two active scenarios, which is enough to test real workflows. Paid Core, Pro and Teams plans add more operations, faster scheduling, custom variables and shared team spaces, and an enterprise tier covers advanced security and governance.

Why people choose it

Most automation tools force a choice between simple triggers and real engineering. Make sits in the middle: the canvas shows exactly how data flows through each step, so a non-developer can see where an AI summary is generated, what it receives and what it changes next. That visibility makes AI automation easier to trust and far easier to fix. Teams also value the generous free tier for prototyping, the deep integration catalogue that removes the need for glue code, and the fine-grained control over retries and error paths that keeps critical business processes running when a connected service fails.