Frase

Frase is an AI SEO tool that researches a keyword''s top-ranking pages and turns them into content briefs and optimised drafts. It is built for content teams who need articles that match search intent rather than generic AI copy.

Key features

• SERP analysis that summarises what the ranking pages actually cover.
• Automatic content briefs with headings, questions and word-count targets.
• Topic score that grades a draft against competing pages as you write.
• AI writing tools for outlines, intros, paragraphs and rewrites.
• Content inventory to find existing pages worth optimising.

Who it is for

• SEO specialists producing briefs for freelance writers.
• Content marketers scaling blog output without losing relevance.
• Agencies proving optimisation progress to clients with a score.
• Solo site owners who need structure before they start writing.

Pricing

Frase is a paid tool with a low-cost trial. Solo, Basic and Team plans differ by monthly article searches, seats and AI word allowance, and an add-on lifts AI writing limits for high-volume publishers.

Why people choose it

Most AI writing tools produce text with no idea what already ranks. Frase reverses the order: it reads the current search results first, extracts the subtopics and questions those pages answer, and only then helps you write. The topic score turns optimisation into a visible target, so a writer can see which subjects are still missing before publishing instead of guessing. Teams also use the brief output as a handover document for external writers, which keeps quality consistent across many contributors and reduces the number of revision rounds per article.