Chromatic AI

Chromatic is an AI production workspace for teams that need to make content, Characters, videos with AI models without becoming prompt engineers. At the centre of the product is Light, a context-aware assistant that sits on a canvas alongside the user's references, briefs, and existing outputs. Light understands what is already on the canvas, writes the prompts,runs them across the connected models, and returns the result — s o the user directs the work rather than engineering it.

The assistant comes with skills: saved, reusable workflows. Once a team gets a look, a format, or a pipeline right, they can turn it into a skill and rerun it consistently across campaigns, products, and languages.

The skills vary across making characters, making product videos, UGC Videos, storyboards, fashion videos and plethora of similar things.

Chromatic gives access to current generative models for video and image — Seedance 2.5, Seedance 2.0, Kling, Veo, Wan, Nano Banana, and GPT Image among them - with transparency on what each model costs and where each one is actually good.

The platform serves agencies, performance marketers at D2C and e-commerce brands, in-house creative and design teams, and filmmakers. Chromatic has produced AI-generated brand films, performance ads, multilingual tag-ons, and CGI work for brands including ITC/Aashirvaad, Cipla, Sun Pharma, Burger King, Pizza Hut, and Homecentre.

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